The new design was developed in close collaboration with Tintinimaginatio, who explored several creative directions. The Moon and space theme quickly emerged as the strongest choice as it is instantly recognizable, emotionally powerful, and visually striking. Its connection to aviation through flight, altitude, and exploration made it a natural fit, while its clean aesthetic ensured a refined and balanced livery. The final concept features Tintin’s characters in weightlessness, creating a light and dynamic visual effect across the fuselage.

A tribute to Hergé’s universe
​The two sides of the aircraft are different, which makes it possible to feature several characters (Tintin and the Moon on one side, Snowy and Captain Haddock on the other) without overloading the visual design of the livery. The cherry under the cake is the moon-rocket on the belly of the aircraft, which will take off, fly, and land “for real”. The background of the livery is a gradient going from midnight blue to black.

Inside the cabin, the Belgian Icon experience continues, where the lunar atmosphere is extended through various design elements. The overhead compartments tell a story with a sequence of visuals following one another like comic-book panels: the rocket taking off from Earth, the risk of encountering an asteroid… All of it framed by Hergé’s handwritten quote: « A force de croire en ses rêves, l’Homme en fait une réalité » (“By believing in his dreams long enough, Man turns them into reality”1).
​Passengers will also encounter Snowy and Tintin again as well as Thomson and Thompson on the bulkheads and the digitally printed floor carpet by Lantal Textiles is a subtle reference to outer space. 

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​As with every Belgian icon, the new aircraft embodies the airline’s ambition to bring a little piece of Belgium in the air and sharing the best of the country with the world